Requirements for implementing e-marketing to revive sports tourism in Algeria
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Abstract
Background: E-marketing can play an important role in promoting and revitalizing sports tourism in Algeria, but its implementation requires adequate material, human, and technical resources. Objective: This study aimed to identify the key requirements for implementing e-marketing strategies to support sports tourism in Algeria. Methods: A descriptive approach was adopted. The study involved 60 managers from 10 professional football clubs in the eastern provinces of Algeria, representing the first and second national divisions. Data were collected using a structured questionnaire. Results: Material requirements were available at a relatively acceptable level, while human and technical requirements were available at a moderate level. Conclusion: Effective e-marketing in sports tourism requires strengthening human competencies and technical infrastructure alongside existing material resources.
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